Hilton Chennai
When a brand comes with a cool story, you find cool ways to say it. When we began our relationship with Hilton, we were quick to notice that they were nearing their 100 year mark. A few searches on Google, and across their brand archives revealed that the 100 year old brand had a whole host of stories to tell. From serving as backdrop for John and Yoko’s love-in, to the more modern-day food festivals and parties.
Campaigns
With hotels there’s always a campaign, or two, or four going on, simultaneously. Whether it’s for the Indian restaurant, the cafe, the bar, or a bed and breakfast offer, every easel board across the hotel, needs to communicate something new, while staying on brand.
Menu Design
Hilton’s fine-dine restaurant for Indian cuisine, Ayna, is known for its gorgeous decor and delicious fare. The name Ayna, meaning “mirror”, stood for the way the restaurant mirrored India in its beauty and richness. Let’s just say we mirrored the theme, with beauty, poetry and a reflection that could glimmer across the patron’s faces as they opened it.
Packaging
No matter where you grew up in India, Diwali had one thing in common for almost everyone. The brightly-coloured boxes of fireworks with fun names (that sounded like little firecrackers themselves as you said them out loud) and bold, unapologetically kitschy art on the boxes.